You may remember a few months ago I shared an intriguing project with you, called the Lennox Art Project. I’m back today to bring you a new piece they’ve been working on. I think I like this one even better than the first one, and I was so impressed with how the art is made that I wanted to show you a behind the scenes look.
When I see commercials like this one, I always assume that all the artwork is done by computer.
There’s nothing wrong with computer graphics of course, but since I’m more of a hands-on type of artist, I was especially interested to learn about the artists who dreamed up this adorable robot and brought him to life.
Meet Fluke and Zek, graffiti artists turned production studio. They turned an idea of how to illustrate “What Perfect Feels Like” into a personal experience.
Here’s a little glimpse into how they did it.
I love that Lennox is using artists to convey their concepts that might otherwise be a bit dry and boring. I mean, we all need our air conditioner and heater, but who wants to spend time thinking about their HVAC system? Would you rather read a few paragraphs describing all the wonderful features of their iComfort S30 system, or watch a video of how it actually makes your home feel perfect?
Well, in case you wanted the first option, here it is:
The Lennox iComfort® S30 thermostat can sense changes in your environment—it even knows when you come and go and adjusts accordingly. So now your home’s most important system is also the smartest. The new iComfort® S30 fills your home with perfect. It knows you and adapts to your schedule and environment. It makes sure your home always feels just the way you want it.
Humidity can affect the temperature in your home, but the iComfort® S30 takes that into account, so when you set it at 72 degrees, it feels like 72 degrees. The air we breathe has a dramatic effect on our comfort.
Take allergies-they’re a real problem for many people. Which is why the iComfort® S30 is so impressive. It knows your surrounding environment and works with the Lennox system to filter out allergens and pollutants-things that can wreak havoc on our health. There really is nothing like it. The iComfort® S30 is really an advanced piece of machinery. It adapts to your life no matter how unpredictable it is.
When you’re away, it saves you money by conserving energy. But it also senses when you’re coming home. So no matter how far away you are, your home is always perfect when you get back.
But in the more likely case that you prefer the second option, here are a few more pictures of how this adorable robot came to life through the artists’ hands:
While this is my last post in this series, Lennox plans to continue working with artists to help them convey “What Perfect Feels Like” so keep an eye out for more of their creative collaborations!
In the meantime, you can learn more about Zek and Fluke and their work here: http://www.ashop.ca/ashop/
And you can learn more about Lennox’s amazing iComfort system here: http://www.lennox.com/landing/icomforts30/
As you know, I’m a digital graphic fan and thus create my own unique images. This was really interesting to me and I will keep an eye out for future posts on this subject. Thanks for sharing.
Thanks Susan, I thought this one would appeal to you. 🙂
I seriously love the robot that was designed. Its got a C3P0 thing going on that I absolutely adore + allergen help would be amazing in my apartment.
It totally does! And who doesn’t love C3PO?
OMG! I absolutely loved this! Not only is it really effective advertising, it’s such a wonderful opportunity for artists. Very talented!
That’s exactly what I thought when I saw it Jacquie!
The artwork is outstanding!! I love how they combined both technology and art together, talented indeed.
I agree! We usually think of art and technology as being separate, but not in this case!
I love how it will automatically adjust!! that is really cool!
Me too! It would be so nice to not have to constantly fiddle with the thermostat.
That Robot perfectly reflects the technology built into this thermostat.
I agree, Leigh Anne. Such a great concept!
This is a brilliant campaign by Lennox. They’ve done a fantastic job of conveying the technology and reliability of this system with the robot.
Hats off to Lennox for a great campaign!
The robot was the perfect choice for this campaign! I think it represents the intelligent technology of the Lennox systems very well!
I agree, Cher! I wish I could come up with cool ideas like that!
I love that this new technology not only makes our lives easier but offers easy ways to cut down on energy use.
I agree Enzie, it’s a great combination!
I absolutely love how they incorporate art into what they do! I’ve always wanted to own a robot, now’s my chance.
I know! It’s kind of got a Jetsons vibe to it. Pretty soon everyone will have one!
Personification is a great tool no matter the medium. I love the creativity here, the marriage between art and technology.
I agree Jeri. Personification a great way to get your audience to feel personally connected to your message.
I love this campaign and how they’ve really brought this simple idea to life!
Me too Steph! It’s been fun to see behind the scenes.
How this! There is so much about this product and the system that I absolutely love! We come and go every day and it would be great to have a system that we could control while on the road.
It would! I bet it would cut down on my family’s arguing over the temperature too.
I am amazed at the creativity that goes into something like this, both in the engineering of the product and in creating the Robot campaign. So many talented people out there!
I know what you mean Amy, it takes an army!
Hi, Meredith ~ Such an interesting campaign from Lennox! My day job is in marketing (social media marketing, specifically), and I’m always intrigued by unique and creative marketing campaigns, and this one definitely fits the bill. Love the Star Wars feel of the robot, too!
I’m always impressed by marketing people! It seems like such an interesting blend of art, communication, and psychology!
This is so great! In my secret life I wish I was a graffiti artist! They are so cool. 🙂
I know what you mean! I could never be that cool.