I love a good art project! So when Lennox asked me to showcase their new “What Perfect Feels Like” campaign, I was intrigued. When I saw the art, I was hooked. (This is a sponsored post, but all opinions are my own.)
You know that there are parts of your home that just don’t get enough attention, although they’ve become a pivotal part of your life. Can I get an “amen” from anybody who’s ever had to snake a drain, plunge a toilet, or sweat through a weekend while waiting for the air conditioner repairman to come on Monday?
Well your HVAC system is definitely one of these.
Whether you live in the desert like me, and would not survive a summer without an air conditioner, or you live in upstate New York, and depend on your heater to literally save your life in the winter, your HVAC system deserves a little thought. But, come on, it’s just downright boring talking about air conditioning! How can we make it interesting? How about some art?
Now that’s cool. (Pun intended.) They could spend all day talking about how quiet their Ultimate Comfort System is, or they could just show you how it affects this poor, sleepy dragon. But here’s the best part – watch it magically come to life:
Lennox makes the quietest system you can find. So even though it’s the most powerful force in your home, it won’t sound like it is.
Sometimes you can view a piece of art, and not really appreciate it, until you see what went into making it. Check out this video about the making of the dragon.
The Dragon is the creation of an artist-run production company called A’Shop, who specialize in graffiti and street-style art. You can find more of their work at http://www.ashop.ca/ashop/.
I love it when a brand like Lennox, who is known for their engineering and product design turns to art to help communicate their ideas. As a an artist, I get a kick out of seeing the two supposedly different worlds coming together to communicate a concept. And I love that Lennox plans to make art a big part of their campaigns for years to come. I may never have given much thought to my home’s HVAC system before, but you can bet I will now!
Find out for yourself what perfect feels like. Check out more information on Lennox, and find out how to save up to $1700 on your own system:
http://www.lennox.com/products/ultimate-comfort-system/
And don’t forget to check back in June for another of these awesome art projects!
How about always some art to make everything more interesting? 🙂 I love the dragon idea!
I agree Lily, art makes everything better!
Very cool Meredith! Love the dragon!
Thanks Jacquie, I’ve become quite fond of him too. 🙂
I too love the dragon and my Lennox unit. It is truly a great investment that’s for sure!
I know it’s hard to spend the money, but that kind of investment pays off again and again!
This is such a cool idea to use art to convey a message! Love it!
Thanks Leigh Anne, I agree!
The art is absolutely amazing… I am blown away every time I see see it!
Me too, Cher!
I can’t help but be impressed with how successful Lennox was in getting their message across in this campaign. The art is so powerful in conveying “how perfect feels” in a visual way. A great collaboration between technology and art!
Thanks Sarah, I love it when art and technology work together!
Love these murals!
I agree, thanks for stopping by!
Very interesting to read how artists have taken a concept and merged the idea with the product.
I love how the artists are able to make a concept so visual and relatable!
Love the promotion that Lennox is having right now! Very cool! (also pun intended!) 🙂
Ha! Thanks for stopping by, Amy.
I would love to have them paint those murals on my house!
You’d be the talk of the neighborhood for sure!
I want a dragon photo on my house, that is so cool (pun intended).
Me too, I have just the spot for it!
Art does indeed make practical things like HVAC systems so much better 🙂 I also like how the utility boxes that dot the streets in many cities are often painted in artistic ways.
Me too! We have some of those boxes here and they really brighten up the block.
So fun to get an artist’s take on this project. I am blown away by the talent of these muralists!
I agree, Ellie!
I’ve never visited a desert. I’ll bet your glad to have AC!
I think I’d turn into this dragon with out it!
This is a really cool idea! I love the main graphic for the post, BTW.
Thanks! I don’t know why that box full of spray paints is so cool, but it just is!
More companies should follow this path to make their campaigns more interesting.
I agree! Maybe this is the beginning of a movement!
I love that the system can be controlled by solar panels!
I know~ I’d love to go all solar someday!
What fun! Reminds me of “Always be yourself, unless you can be a dragon. Then always be a dragon.” Gotta love dragons.
That’s a great life motto, Beth!
I love that the heads of the art company started as graffiti artists in the 90s and now they are part of a corporate commercial. Those are two distinctive worlds coming together in a very cool way.
I agree Erica! You never know where your path in life will take you.
I am so excited by this system and the overall idea of the program. I love Lennox products and when we move, in the next year or so, I will be looking into investing. Thank you so much for sharing!