I love a good art project! So when Lennox asked me to showcase their new "What Perfect Feels Like" campaign, I was intrigued. When I saw the art, I was hooked. (This is a sponsored post, but all opinions are my own.)
You know that there are parts of your home that just don't get enough attention, although they've become a pivotal part of your life. Can I get an "amen" from anybody who's ever had to snake a drain, plunge a toilet, or sweat through a weekend while waiting for the air conditioner repairman to come on Monday?
Well your HVAC system is definitely one of these.
Whether you live in the desert like me, and would not survive a summer without an air conditioner, or you live in upstate New York, and depend on your heater to literally save your life in the winter, your HVAC system deserves a little thought. But, come on, it's just downright boring talking about air conditioning! How can we make it interesting? How about some art?
Now that's cool. (Pun intended.) They could spend all day talking about how quiet their Ultimate Comfort System is, or they could just show you how it affects this poor, sleepy dragon. But here's the best part - watch it magically come to life:
Lennox makes the quietest system you can find. So even though it's the most powerful force in your home, it won't sound like it is.
Sometimes you can view a piece of art, and not really appreciate it, until you see what went into making it. Check out this video about the making of the dragon.
The Dragon is the creation of an artist-run production company called A'Shop, who specialize in graffiti and street-style art.
I love it when a brand like Lennox, who is known for their engineering and product design turns to art to help communicate their ideas. As a an artist, I get a kick out of seeing the two supposedly different worlds coming together to communicate a concept. And I love that Lennox plans to make art a big part of their campaigns for years to come. I may never have given much thought to my home's HVAC system before, but you can bet I will now!
And don't forget to check back in June for another of these awesome art projects!
Lily Lau says
How about always some art to make everything more interesting? 🙂 I love the dragon idea!
Meredith says
I agree Lily, art makes everything better!
jacquiegum says
Very cool Meredith! Love the dragon!
Meredith says
Thanks Jacquie, I've become quite fond of him too. 🙂
LisaLisa C (@CaringMom) says
I too love the dragon and my Lennox unit. It is truly a great investment that's for sure!
Meredith says
I know it's hard to spend the money, but that kind of investment pays off again and again!
Leigh Anne Houseologie says
This is such a cool idea to use art to convey a message! Love it!
Meredith says
Thanks Leigh Anne, I agree!
Cher says
The art is absolutely amazing... I am blown away every time I see see it!
Meredith says
Me too, Cher!
sarah says
I can't help but be impressed with how successful Lennox was in getting their message across in this campaign. The art is so powerful in conveying "how perfect feels" in a visual way. A great collaboration between technology and art!
Meredith says
Thanks Sarah, I love it when art and technology work together!
My Creative Days says
Love these murals!
Meredith says
I agree, thanks for stopping by!
Portraits-by-NC says
Very interesting to read how artists have taken a concept and merged the idea with the product.
Meredith says
I love how the artists are able to make a concept so visual and relatable!
Amy Kelsch says
Love the promotion that Lennox is having right now! Very cool! (also pun intended!) 🙂
Meredith says
Ha! Thanks for stopping by, Amy.
thehomesteadinghippy says
I would love to have them paint those murals on my house!
Meredith says
You'd be the talk of the neighborhood for sure!
lisasamples says
I want a dragon photo on my house, that is so cool (pun intended).
Meredith says
Me too, I have just the spot for it!
Jeri Walker (@JeriWB) says
Art does indeed make practical things like HVAC systems so much better 🙂 I also like how the utility boxes that dot the streets in many cities are often painted in artistic ways.
Meredith says
Me too! We have some of those boxes here and they really brighten up the block.
ellie petrov (@CreativeGeekery) says
So fun to get an artist's take on this project. I am blown away by the talent of these muralists!
Meredith says
I agree, Ellie!
musingsf says
I've never visited a desert. I'll bet your glad to have AC!
Meredith says
I think I'd turn into this dragon with out it!
kylinsmom says
This is a really cool idea! I love the main graphic for the post, BTW.
Meredith says
Thanks! I don't know why that box full of spray paints is so cool, but it just is!
Diane Nassy (@philZENdia) says
More companies should follow this path to make their campaigns more interesting.
Meredith says
I agree! Maybe this is the beginning of a movement!
MomHomeGuide says
I love that the system can be controlled by solar panels!
Meredith says
I know~ I'd love to go all solar someday!
Beth Niebuhr says
What fun! Reminds me of "Always be yourself, unless you can be a dragon. Then always be a dragon." Gotta love dragons.
Meredith says
That's a great life motto, Beth!
Erica says
I love that the heads of the art company started as graffiti artists in the 90s and now they are part of a corporate commercial. Those are two distinctive worlds coming together in a very cool way.
Meredith says
I agree Erica! You never know where your path in life will take you.
Jenn Worden says
I am so excited by this system and the overall idea of the program. I love Lennox products and when we move, in the next year or so, I will be looking into investing. Thank you so much for sharing!